The media strategy for Danish Security Fair has been developed in collaboration with a professional media agency with more than 15 years of experience. Danish Security Fair is marketed in print as well as relevant digital media. We are strongly present online on:
- Social Media (LinkedIn)
- Google and traditional media that hit the target audience broadly, both based on classic segmentation criteria such as industry and title, but also based on behavioral patterns and the purchase of relevant data, which ensures us a significant presence to the right recipient.
- The website and our own LinkedIn, with news about the fair, exhibitors and initiatives.
Last but not least, MESSE C's press team will ensure media coverage before, during and after the fair.
But YOU can also make a difference and increase the number of visitors.
You can make a big difference to the fair's visibility in the industry by marketing your participation at the Danish Security Fair. We have made it easy for you to tell your customers about the fair and your participation. Below is a number of options that will lighten the marketing work for you. The more of the options that you use of to market the fair and your participation, the broader and stronger you will come out and get hold of the customers.
All of the options below is made with different background photos, so you can use the one that fits into your product portfolio.
Let us together create a successful trade fair with many relevant visitors.
Here you can download an iCalendar file, which allows you to add the Danish Security Fair directly to your calendar - regardless of whether you use Outlook or Google.
Up to the opening of Danish Security Fair, it has a great value for the fair and for the number of visitors, if you tell your customers that you are participating at the fair. You can do this by adding the Danish Security Fair e-mail signature to your work e-mail or to your newsletters. In the links below you will find various banners in English, which you can use as email signatures or in newsletters.
You also have the option of using banners in two different sizes.
You can choose to put your own logo on the banner, so that you are also the sender of it, when you use the banner in your newsletter.
Another option is to use this badge, which can be placed on your own banners, email signatures etc. The badge is in a small round format, so that it can easily be placed on your own materials. In this way you draw attention to the fact that you are participating in Danish Security Fair.
Here you can download small 6-second videos, which you can use for your post on social media. Watch the different videos by clicking on them below, then click on the three dots in the lower right corner and click "download" to download them:
- Access control
- Drones and robots
- Presentation and meeting activity
- Perimeter and mechanical security
- Monitoring
- Live Video Event
Send out an invitation to your customers and make sure they know that you are ready to meet them at the Danish Security Fair 2023.
The invitation can either be sent by mail, attached when you send out order confirmations or invoices or used in your newsletter. It can also be printed in A4 or A5 and sent out per mail.
It is up to you how you want to invite your customers. Our experience says that the more channels you use, the greater the likelihood that messages will get through to your customers.
Create focus on your participation on your social platforms.
We have tried to make it easy for you by making some text suggestions to design one or more posts for your channels. Here you can easily copy the text and fill it in with what exactly highlights your strengths and specialty.
If you post about Danish Security Fair on your LinkedIn / Facebook, we encourage you to tag the Danish Security Fair, after which we can share your postings with our followers and increase the range of your post even further.
Make some noise about your participation in the Danish Security Fair and get more visitors on your stand.
Have you saved the dates on 30-31 August 2023?
Here we are ready to talk to you at the Danish Security Fair in MESSE C, Fredericia.
Come by our stand, where we present you with xx news. This year we focus on how you can xx. If you want to know more about xx, then we can help you safely into the future.
In addition, at the fair you can experience live demonstrations, hear current lectures and get sparring on your challenges when we, together with the security industry, open the doors to the largest security fair in Denmark.
There is free admission upon registration. See you there?
Read more here: www.danishsecurityfair.dk/en
The count down has begun and we are looking forward to presenting xxx at this years Danish Security Fair on 30-31 August 2023 MESSE C, Fredericia. At the fair we will be presenting xx.
In addition, at the fair you can experience live demonstrations, hear current lectures and get sparring on your challenges when we, together with the security industry, open the doors to the largest security fair in Denmark. There is free admission upon registration. See you there?
Read more here: www.danishsecurityfair.dk/en
